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what we do


Monocle is an innovation, brand strategy, and research consultancy that specializes in accelerating growth and solving your most complex marketing challenges by putting the consumer at the core of your business.

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what we do


Monocle is an innovation, brand strategy, and research consultancy that specializes in accelerating growth and solving your most complex marketing challenges by putting the consumer at the core of your business.

WHAT WE DO

At Monocle, we help you make the consumer the focus of your business. We specialize in the Art & Science that is growth acceleration and innovation. Whether revitalizing existing products or developing new ones, we have mastered the art of conceptualizing innovations that both satisfy consumer needs and keep them engaged with your brand. We take a multidisciplinary approach to discover unexpected sources of marketing inspiration, aspiration, and imagination with a pragmatism based on real sciences and hard data.

Here is how we can help you grow:

Consumer Market Knowledge
•    Identify, target, and acquire the most valuable consumers
•    Map the consumer journey and identify key barriers and drivers
•    Build loyalty, increase satisfaction, and generate word-of-mouth buzz
•    Increase Consumer Lifetime Value

Business Model Optimization
•    Optimize your core business activities
•    Transform your business model
•    Identify ‘white spaces’ and expansion opportunities

Brand Strategy
•    Position (or reposition) your brand to increase awareness
•    Understand how you compare to the competition
•    Refine your brand story or architecture

New Product Development & Innovation
•    Build a robust innovation pipeline
•    Rapidly generate, test, and refine new product or service ideas
•    Tailor your product portfolio for specific consumer types
•    Revitalize existing products & services

Advertising & Communications
•    Evaluate marketing and advertising actions before going live
•    Build a robust marketing communications strategy
•    Boost your advertising agency planning and brief development
•    Inform digital, social, and mobile strategies
•    Calculate marketing impact/ROI for brands

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Why us


Why us


WHY US

Our method is founded on the belief that the most powerful and sustainable source of growth comes from one place - your consumers.

Monocle accelerates that growth by helping you build meaningful connections with consumers from the inside-out through a process we call Innervation™. To build these connections, we develop a thorough understanding of the psychological, emotional, and aspirational drivers of consumer behavior in your category.

Beyond simple demographics. More than gut feel. At Monocle, we strive to tell the full story.

 

The Innervation™ Process

Illuminate Through exploratory research and psychological analysis, we uncover powerful conscious and subconscious attitudes, values, and motivations that define your consumer. 

Illuminate

Through exploratory research and psychological analysis, we uncover powerful conscious and subconscious attitudes, values, and motivations that define your consumer. 

Invigorate We use the voice-of-the-consumer to guide all marketing, product development, and strategic action to build a truly consumer-centric business model.

Invigorate

We use the voice-of-the-consumer to guide all marketing, product development, and strategic action to build a truly consumer-centric business model.

Accelerate To supercharge consumer-driven business growth, we will help redefine your business models. •      Optimize your core product or services offering •      Identify expansion opportunities into adjacencies •      Highlight areas for innovation  and ‘white space’ exploration

Accelerate

To supercharge consumer-driven business growth, we will help redefine your business models.
      Optimize your core product or services offering
      Identify expansion opportunities into adjacencies
      Highlight areas for innovation  and ‘white space’ exploration

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Our expertise


Our expertise


ACTIONABLE INSIGHTS THAT POWER INNOVATION AND BRAND DEVELOPMENT

Our expertise
•    Growth acceleration and innovation
•    Brand strategy
•    Market research & analytics
•    Econometrics
•    Shopper marketing
•    New product development

Our clients
•    Beauty, fashion, and luxury
•    Consumer technology
•    Travel & leisure
•    Consumer goods
•    Food & beverage
•    Consumer technology
•    Media & entertainment
•    Advertising & media agencies
•    Branding and packaging agencies
•    Retailers & shopper marketing agencies

 

Our services
•    Consumer market segmentation
•    Emotion-based consumer analyses
•    Rapid concept creation
•    Ideation session management
•    Market sizing
•    Business model transformation
•    Customer lifetime value
•    New market entry
•    White space identification
•    Concept testing & screening
•    Product testing
•    Copy testing
•    Package testing
•    Ad tracking
•    Attitude & usage studies
•    Satisfaction, NPS, loyalty evaluation
•    Journey mapping and persona development
•    Customer experience design & transformation

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About us


About us


ABOUT US

Our diverse team of researchers, brand marketers, strategy consultants, and agency planners each bring their own unique experience and expertise to solve business and brand challenges. But we are all united by the belief that the most innovative and profitable businesses form meaningful emotional connections with their consumers.


Facts about our team

26
years of experience

78
global research projects

35
brands served

282
million data  points analyzed


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about cont


about cont


OUR GUIDING PRINCIPLES

Monocle Research has five guiding principles which govern what, how, and why we do what we do…

1. Consumer First
Everything we do is based on the simple idea of putting the consumer at the center of your business. Whether crafting a business strategy, developing a new product, or conducting research, our goal is to grow your company by connecting you to your consumer.

2. Insights Born from Data
Raw ideas not tempered by real data can be misleading and dangerous. At Monocle, we are both left and right brand thinkers, and everything we do is built on a strong foundation of data and marketing sciences. You can be sure that our creative inspirations and strategic recommendations are both actionable and predictive.

3. Tell the Full Story
Data alone is never enough. In developing our strategies we use a process of triangulation that combines the hard data, psychological, and emotional consumer insight that not only builds a strong story, but one that is brought to life with compelling stimuli.

4. Commitment to Quality and Integrity
We take pride in our work by always delivering insights and strategies that stem from well thought-out research that meets our high standards of quality. We welcome our clients to participate and co-create with us and seek their honest feedback which we use to improve the quality of our work.

5. Seek out Diverse Viewpoints
Understanding people is what we do. To truly understand the diverse cultures, ways of life, and viewpoints requires an equally diverse team. We celebrate diversity in all forms which helps us to better understand WHAT consumers want, WHY they are motivated to do the things they do, HOW their backgrounds affect their aspirations.

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Contact Us


Contact Us


 

CONTACT US

How can we help you? Give us a call or send a message.

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