It’s no secret that Pokémon Go has been widely adopted across the U.S., and has spurred a great deal of excitement across the globe. Since its launch, the mobile app has topped the charts in both downloads as well as in app revenue earned. There are even events spurring across the nation where fellow Pokémon Go players gather together to make new friends while catching digital monsters together. Pokémon fans aren’t the only people getting excited about the game: upon the game’s release, marketers and advertisers have found themselves with fun new ways to attract customers to their brands.
Millennials make an average of 5 luxury purchases every month. Do millennials feel that more luxury is better than less, and what does that imply for your growth strategy?
As an idea, luxury is hard to define. It’s nebulous , subjective, and highly emotional. In the past, luxury was simply a notion of exclusivity driven largely by rarity and price which imparted a sense of status and privilege. Although people have expressed and experienced luxury in many different ways throughout history, there has perhaps never been a time of such diverse and nuanced definitions of luxury as today. While every generation develops its own set of values, attitudes, experiences which reflect and are reflected in luxury, Millennials are challenging the definition of luxury more than ever before.