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Intro


Smarter Thinking

Monocle Research is a marketing strategy and research agency that specializes in accelerating growth for companies by putting the consumer at the core of their business.

We take a data-based and story-driven approach to develop new products, services, and experiences that accelerate sustainable growth for clients in high-emotion categories.

Our Work

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Intro


Smarter Thinking

Monocle Research is a marketing strategy and research agency that specializes in accelerating growth for companies by putting the consumer at the core of their business.

We take a data-based and story-driven approach to develop new products, services, and experiences that accelerate sustainable growth for clients in high-emotion categories.

Our Work

WHAT WE DO


At Monocle Research, we help your company make the consumer the focus of your business. We specialize in the Art & Science that is growth acceleration and innovation. Whether revitalizing existing products or developing new ones, we have mastered the art of conceptualizing innovations that both satisfy consumers and keep them engaged with our clients’ brands. Monocle helps businesses explore their strategies with fresh eyes, to uncover unexpected sources of inspiration, aspiration, and imagination with a disciplined pragmatism rooted in real fact and data.


We can help grow your businesses through:

Consumer Knowledge

Strategy

Branding

Product + Service Innovation


 

Consumer Knowledge

• Identify, prioritize, and target the most valuable consumers
• Get new consumers and keep them loyal and satisfied
• Elevate the consumer experience

Strategy

• Focus on what you do best by Optimizing your core business activities
• Help you expand from a solid core business into relevant adjacencies
• Shift and redefine your core business to be better positioned for the future

Branding

• Help increase consumer awareness and position (or reposition) your brand
• Identify white space opportunities
• Provide a clearer picture of the competition

Product & Service Innovation

• Rapid idea generation, testing, and prototyping
• Optimize your product and service portfolio
• Revitalize existing products & services

 
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Work


Who we Are

Monocle is a group of intellectually curious Researchers, Economists, Brand Marketers, Strategy Consultants, and Account Planners who believe that the most successful and innovative businesses put the consumer at the heart of everything they do . We are adventurous, creative, and culturally diverse individuals who, put simply, love coming up with cool new stuff.

Our Team

Work


Who we Are

Monocle is a group of intellectually curious Researchers, Economists, Brand Marketers, Strategy Consultants, and Account Planners who believe that the most successful and innovative businesses put the consumer at the heart of everything they do . We are adventurous, creative, and culturally diverse individuals who, put simply, love coming up with cool new stuff.

Our Team